Your next senior media buyer, already trusted with $20M+.
I run paid media across Meta, Google and TikTok with senior strategy, clean data and hands-on execution, ready to own your full funnel from day one. Remote, with hours that overlap US and European teams.
Experience with teams in
USA
Canada
Brazil
Europe
Japan
Experience
What I bring to your team
Full-funnel paid media, in one senior hire.
Paid Social
Meta, TikTok, LinkedIn, X, Snapchat, Reddit and Pinterest, adapted to each platform's algorithm and audience.
Search & Shopping
Google Ads (Search, Display, Shopping, Video), Microsoft Ads and Amazon Ads built for profitable demand capture at any budget.
Creative Testing
Structured frameworks matching messaging, formats and hooks to every stage of the customer journey.
Tracking & Analytics
GA4, Google Tag Manager and Looker Studio setups that give your team numbers it can actually decide on.
Reporting Systems
Scalable dashboards and standardized frameworks that improve visibility, accountability and decision speed.
Growth Strategy
Budget allocation, audience segmentation, SEM, ABM and demand generation aligned to your company's KPIs.
Track record
Some of the brands I've worked with
+400 more brands and businesses, investing anywhere from $1K to $1M per month.
Senior enough to teach it
I run the millions. Then I teach the playbook.
Toolkit
Platforms, tools and credentials
Platforms & tech
Certifications & education
Languages: English (native/bilingual), Portuguese (native/bilingual), French (elementary).
Hiring FAQ
Everything a hiring manager asks first
Who is Ryan Berteli?
Ryan Berteli is a Senior Media Buyer based in Santa Catarina, Brazil, with 5+ years in paid media. He has managed $20M+ in ad spend across Meta, Google and TikTok, served 400+ clients and reached an average of ~10x ROAS at scale.
Can Ryan work with US-based and European companies?
Yes. Ryan is a native/bilingual English speaker and works remotely. Brazil time (UTC-3) overlaps with US working hours and with European mornings and afternoons, so he can sit in your team's meetings and reporting cycles. He has worked with clients in the USA, Canada, Brazil, Europe and Japan.
What does a senior media buyer do for a company?
A senior media buyer owns paid media end to end: strategy and budget allocation, campaign build and optimization, creative testing, tracking and attribution, and reporting. Ryan covers the full funnel across Meta, Google, TikTok, LinkedIn, Amazon and Microsoft Ads, with GA4 and Google Tag Manager setups his teams can trust.
Which budgets and platforms has Ryan managed?
Ryan has managed accounts spending from $1K to $1M per month, in total $20M+ in ad spend. Platforms include Meta, Google (Search, Display, Shopping, Video), TikTok, LinkedIn, X, Snapchat, Reddit, Pinterest, Microsoft Ads and Amazon Ads.
What certifications does Ryan hold?
Meta Certified Media Buying Professional, Meta Ads Certificate, Advanced Google Analytics 4, Advanced Google Tag Manager, Google Data Studio, a Zapier Masterclass and a Leadership course. He is completing a B.A. in Marketing.
How can I hire or contact Ryan?
Email ryanvberteli.work@gmail.com, message him on LinkedIn at linkedin.com/in/ryanvberteli, or reach him on WhatsApp. Ryan is open to senior paid media and media buyer roles with US and European companies.
Hiring a senior media buyer? Let's talk.
If your US or European team needs someone to own paid media, build the testing and reporting systems, and be accountable for growth, I'd love to hear about the role.
ryanvberteli.work@gmail.com
Message me on LinkedIn
WhatsApp